If you run a local business, your Google Business Profile (GBP) is one of your most powerful marketing tools. When people search “near me,” your profile can be the difference between gaining a new customer—or losing one to a competitor.
At Elision Agency, we’ve helped dozens of businesses climb to the top of Google Maps and local results by optimizing their profiles the right way. Here’s how you can do it too.
Claim and Verify Your Profile
The first step is simple but crucial.
Head to Google Business Profile Manager and make sure you’ve claimed your listing. Once verified, you can edit your business info, post updates, and respond to reviews—things competitors often forget to do.
Tip: Use the exact same business name and contact info (NAP: Name, Address, Phone) across your website and social media for consistency.
Complete Every Detail
Google rewards completeness. Fill out every field, including:
- Business hours
- Service areas
- Website link
- Description
- Categories
- Products or services
The more information you include, the more relevant your business becomes in search results.
Add High-Quality Photos and Videos
- Profiles with photos receive 35% more clicks than those without. Upload:
- Your storefront or office
- Team members
- Product or service shots
Change them regularly to keep your listing fresh.
Collect and Respond to Reviews
Reviews build trust and push your listing higher in results. Ask happy customers to leave one after every project.
Tip: Always reply to reviews—positive or negative. Even a simple “Thank you!” boosts engagement and shows potential clients you care.
Use Google Posts Regularly
Think of Google Posts as micro social updates right on your profile. Share:
- New services or promotions
- Blog announcements
- Events or company news
These posts help you stand out and show Google that your business is active.
Track Insights and Performance
- Check your GBP Insights to see:
- How customers find you (Search vs Maps)
- Calls, website clicks, and direction requests
- Top-performing search terms
Use this data to adjust your content and keywords.
Keep It Active and Updated
A neglected profile drops quickly in ranking. Set a reminder every week to:
- Add new photos
- Update offers
- Reply to reviews
- Post short updates
Consistency is key—Google loves active profiles.
Optimizing your Google Business Profile isn’t just about visibility—it’s about credibility. When people search for services like yours, your profile tells them who you are, what you offer, and why they should trust you.
Want to see how your business ranks on Google?
Contact Elision Agency for a free local SEO check-up today.
Frequently Asked Questions
At least once a week with new posts, photos, or updates.
Yes! Frequent, high-quality reviews improve your visibility and credibility.
Absolutely. Use natural, relevant terms that describe your services and location.
Create and verify a separate Google Business Profile for each location.
